Internet Marketing with Hyperlink Structure
Besides keywords, hyperlink structure is an important object as medium to market our products on the web. Hyperlink structure of the web pages influence value of PageRank . The better hyperlink quality, the higher PageRank value, the more important that page, the more possible the page on the first page in the search result. We will discuss hyperlink structure at the search engine side and internet marketer side, below.
Hyperlink at the Search Engine Side
At Google, hyperlink is considered as important parameter to measure the relevance of web pages. Hyperlink gives better precision value. However, there is still any drawback on the hyperlink use; For example, it is possible the page on the first ranking in the search result doesn’t contain words that is similar with the query, It is because, the page has a lot of backlinks with its anchor texts containing words that is similar with the query. So, relevance of page becomes unprecise. Importance of the link can be related by view of people on importance of the page. the measurement that based on using links is called PageRank. PageRank and other measurements such as matching function, capitalization, position and many others are used as parameters to Ranking function.
PageRank
PageRank uses parameters, such as inbound link, outbound link and damping factor to measure importance of the page on the web. PageRank is measurement using hyperlink structure on the web pages, with other parameters such as, matching function, capitalization, position, font and others are used as ranking algorithm at Google. Internet marketers try to get high PageRank to be able on the first page in the search result. By higher PageRank the more traffic can be got. There is a propagation method on the value of PageRank among web pages.
Anchor text
Google consider anchor text as something important. According to Google anchor text can describe page more accurate than page itself. Google also consider the page that hyperlink point to. Anchor text can represent document that can’t be indexed such as image, program and database.
Hyperlink at the Internet Marketer Side
Internet marketers view hyperlink as important resource to increase ranking of the page. They try to get the good quality hyperlink from other pages, by the hope they can sit on the first page in the search result. Good quality hyperlink is based on the PageRank value, popularity and relevance of the page giving hyperlink. There are some methods in terms of hyperlink that used by internet marketers, the following:
Geting the Backlink
· Backlink from Social Bookmark
We can share our url to some famous social bookmark such as : StumbleUpon, digg, reddit, del.icio.us.
· Backlink from Directories
We can put our site on popular directories such as, DMOZ.org and Yahoo! Directory.
· Backlink from Article directories
We can share article we write to popular article directories such as : EzineArticles.com, ArticleBase.com, ArticleDashboard.com, etc.
· Backlink from Blog Comment
We can share our comment on the good quality and high pagerank blog. Write good and building comment.
· Backlink from Social Media
We can develop baclink from social media such as Facebook, Myspace, Youtube.
Developing Reciprocal Link
Developing reciprocal link to web that has relevant topic by getting link from relevant content it can help to gain the higher ranking. Try to give a link and get the link from relevant content. We can use these places to exchange link :
