Millions online businesses compete to gain the top ranking on Google, by on the top ranking, more possibly to get traffic. There are many SEO techniques, one of them is keyword optimization, keyword optimization is one of important SEO techniques. At writing for optimization purpose we have to consider every keyword that we put on our page beside of course quality of content. Before we put our keywords on the page we may do keyword research. We may analyze the keywords we would use, how many searches on those keywords, how many competitor using those keywords, we may consider every word that we put on the page. steps the following :

Analyzing the keyword expansion to find the niche

Analyze every possible keywords, we may use the tool such as Keyword Research Engine, this tool can generate expanded key phrases from a root word we may not have thought of, just enter the root word so the tool can expand that one.

For example root word : Search

Expansion: Search engine, search engine marketing, search marketing, search method, etc.

Analyzing amount of keyword searches

Choose the words that we would use, and analyze How many searches of each keyword, we may analyze by web CEO tools, many other advanced tools we may search on the net (free or paid)

Analyzing the keyword competition

How many pages that use those keywords, if the amount is very big, find out keywords that have moderate competition, comparing with amount of searches. This comparison describes keyword effectiveness . We may collect the keywords with moderate competition

We can write with some moderate competitiom keywords

The moderate competition keywords we have collected, we can consider them to be written on our page. but don’t repeat those keywords much, because it can be considered as spamming, so just write naturally.